Your website is the space in which most people will – if they choose to – interact with your company. Both your online as well as offline marketing activities will most probably send users to your website to carry out the following possible actions:
- Get information about your services as well as products,
- Make bookings or purchases, or
- Get contact details for you.
There are several reasons why brands spend a lot of time, money as well as effort on website design that stands out and makes an impact on their clientele:
- Many brands only want to have an attractive-looking website, however
- Only a few take into account a website will have on Search Engine Optimisation (SEO).
Several brands have grasped how important web design works and why it is important as a digital marketing strategy. Thus, they have made serious efforts towards redesigning their websites. Although this isn’t the only thing that will help to get the website to rank, it is a good start.
Digital marketing is chiefly about promoting your brand online as well as what you offer. This means that you need to design pages within a client’s website with this in mind.
A lot of websites are designed in order to fulfil just one or two aspects of digital marketing requirements . This is why website owners need to being taking advantage of tools that improve online marketing campaigns as a whole.
Why SEO knowledge is important to web designers
Web design works together with SEO. More and more web designers are making the choice to incorporate SEO when they design websites. It is vital for business owners to be mindful of how essential SEO is with respect to web design as well as the value it adds to the web design process. This is because a web design that is consistent with SEO is likely to attract more traffic. A website may be attractive as well as dazzling however if it is not search-engine friendly, you limit the capability of major search engines to access your content.
If the content on your website is not readily available to search engines, it will be very unlikely that you’ll have a high ranking in search results. Incorporating SEO appropriately into your web design includes facets such as technology, navigation, linking as well as content.
SEO is as important as the design concepts for your site. If the website is designed while including SEO, the web pages will very soon begin to rank higher as well as attract more users through search engines.
What web designers should know about content marketing
Like so many other online industries, web design is a crowded market and, in some aspects, is oversubscribed. This means that if web designers want to survive as well as build their reputations and client base, they need to find a way to stand out. And content marketing is the way to do this.
Content marketing is effective as it’s related to your brand. It demonstrates to potential customers the following information:
- Who you are,
- It highlights your company values, and
- It creates your reputation as an expert in your field.
Done well, content marketing can lead to a 20% increase in traffic to a web designer’s website in addition to increased engagement with their audience. Both are invaluable in assisting you to reach a wider audience as well as gaining new as well as loyal customers.
However, content marketing must not be random activity you carry out when you have spare time. Plan a content marketing strategy in order to encourage reliable as well as cost-effective sources of traffic to find you. One effective as well as evergreen piece of content that links to a free eBook, tool, or plugin for people to download from your site could lead to steady amounts of organic traffic.
Web designers have so much more of a responsibility to clients than just putting together a website. They have to make sure that they put in place the tools that the business can use in order to effectively market the website using digital marketing.