If you’re a retailer, you know that it doesn’t take much to affect sales. The numbers can drop because of political instability, foot traffic decline, or a seasonal sales drop, And no matter how popular your retail shop is at the moment, it’s only prudent to prepare for an eventual drop in sales.
Create A Buzz
Whenever anything significant happens in your business, make sure to send a press release to local journalists to get free coverage whenever you can. Social media is a great way to do just that, but also look into your local community events for opportunities to showcase your shop.
Also, consider hosting meetings, classes, and other networking activities in the retail stores. Finally, if needed, use paid promotional activities to create a buzz among people about your retail business.
Most businesses make the mistake of slashing their marketing budget when the going gets tough. But, in reality, that’s the perfect time to get even more aggressive with your ads.
It’s wise to boost your marketing efforts when the sales are low, mainly because you need to stand out from the competition and get your share of customer dollars. You want that money flowing to you. That’s why it is vital to stay front and center in front of prospective buyers.
Find their favorite publications, magazines, and social media sites, and focus all your marketing efforts on these platforms.
Design Your Retail Shop To Engage Buyers Effectively
One of the best things you can do to increase your retail sales is to benefit from impulse purchasing opportunities and cross-merchandising strategies.
Use creative displays and lighting techniques to gain customers. In addition to that, play videos and audio for customer entertainment, product education, and other upsell or cross-sell. Apart from that, install a roller shutter for increased safety of both merchandise and customers.
Cross-merchandising makes a customers’ buying experience convenient and may inspire them to purchase additional items as well. As a result, it can increase sales and Average order value (AOV), making it a viable strategy for any business.
Connect With Your Customers
Good customer service is key to increased sales. According to one study, 73% of consumers said they remain loyal to brands/businesses due to their amicable customer service representatives.
Always listen to the customer to know what they want and need precisely. Then, educate them about your products. At last, let the consumers know you value their business. Then, make sure to offer value-added products and services.
Also, create an email list of all customers that shop from your store. Remember, the consumer isn’t seeking just a product but an experience.